Best SEO Tools for Bloggers Looking to Increase Traffic

Running a blog is serious business. Gone are the days when you can log in and write about whatever topic tickles your fancy. These days, deep analysis and ongoing strategy refinements are necessary to stay ahead of your competition.

Fortunately, you’re not alone. There are countless tools you could use to research keywords, perform site audits, analyze the competition, and more. Any of the tools below can help you reclaim a lost rank or climb on top of the search engine results page. So here’s our list of the best SEO tools for bloggers.

Google Analytics by MonsterInsights

Sometimes the simplest tools are the most useful. If you’ve ever tried manually inserting or updating the Google Analytics code into your site, you know how frustrating it can get over time. Every little change or addition requires a new copy-paste, and if something goes wrong, you lose a tremendous amount of data, including traffic and search phrase tracking.

The Google Analytics WordPress plug-in by MonsterInsights does one thing and it does it well. Installing this on your site instantly populates every page on your publication with your custom Google Analytics code. There’s no need to configure anything, just slide it into the settings page and you’re set.

MonsterInsights rely on the stats that matter.

Along with basic insertion services, MonsterInsights also lets you leverage Google Analytics’ more powerful features, including engagement tracking, file downloads, affiliate links, and RSS feed clicks. You can even view most of these reports directly in your WordPress dashboard with an upgraded MonsterInsights plan.

• Tool Type: Analytics monitoring
• Price: Free with plan upgrades

Readability Test Tool

In the SEO world, things like keyword density and backlinks tend to get the lion’s share of attention. But at the end of the day, what really matters is whether or not people find your content interesting and informative. The best way to reach a wider audience in this arena is to focus on readability, or making your content as digestible as possible so that visitors, both young and old, native or foreign will want to spend more time on your site.

The Readability Test Tool is a quick and simple service that analyzes the content of your site and spits out a results score that shows the youngest age of reader who could read and comprehend the content. A grade level of 4, for example, could be easily understood by 9-10-year-olds. Ideally, you’ll want to aim for grade levels between 6 and 8, but as long as you don’t creep too high, you’ll do just fine.

With Readability Test Tool you can test the readability of your work

The Readability Test Tool is a final stage service that lets you put the finishing touches on any piece of written content. By drawing in a wider audience with less technical jargon, shorter sentences, and more direct language, you’ll increase the engagement rate and encourage visitors to stick around and read a few more pieces of content before clicking away.

• Tool Type: Text analysis
• Price: Free

BuzzSumo

Once you’ve done your research on SEO topics and chosen a few focal points, your next step is to make up some titles and start creating content. Or… is it?

BuzzSumo is a clever tool that helps refine your SEO efforts even further. Instead of racking your brain for viable keyword-based topics, you can use BuzzSumo to look for highly-shared content on social media and shape your efforts based around that.

BuzzSumo facilitates a deeper understanding of what content is trending on Social Media

With one quick search, you can see what content is trending on Facebook, Twitter, Pinterest, and Reddit, complete with engagements, backlinks, and the total number of shares. This takes a lot of the guesswork out of coming up with topic titles, as you can simply use the popular suggestions to inspire better targeted phrases.

• Tool Type: Content title research; SEO keyword refinement
• Price: Feature-limited free trial with pro plan upgrades

Cognitive SEO

If you are a SEO professional, and experienced webmaster or a digital marketer, then it’s very likely you know about Cognitive SEO and that it offers an advanced all-inclusive SEO toolkit, made in Europe. It does have indeed a steep learning curve, but the promised results are worth the effort.

It provides you with advanced analysis and tracking features, as well as suggestions for improvements and fixes, all packed in a neat interface with interactive charts and descriptions. The tool creators promise that you’ll get top rankings in 3 easy steps: Keyword Research, Ranking Analysis and Content Optimization.

Have a glimpse at what you can achieve with Cognitive SEO:

• complex site audits for both your site and your competitors
• easy to comprehend and visualize data, along with recommendations on how to fix the issues on your site
• check for broken links both internal and external
• keyword and content optimization; the tool analyzes all your site’s pages and posts and provides you with a content performance score, based on keywords, and also with a readability score
• in-depth backlinks analysis
• detect unnatural links that led to Google penalties
• desktop, mobile and local rank tracking for all locations and languages
• analyze content visibility based on social shares
• check Google algorithm changes – CognitiveSEO tracks how Google rankings fluctuate on a daily basis and provide you with an illustrative chart when you can see when there were significant changes made in SERPs. If you suddenly notice a significant drop for one of your pages, you can check their chart to see if it corresponds with a change in Google’s algorithms.
• track Google Analytis metrics directly from the Cognitive SEO interface
• schedule reports to be send automatically to your clients
• Competitor Analysis – uncover the Google visibility of your competition as well as understand their marketing strategies: link building, content marketing strategy and many more

They also offer free limited use for 3 of their SEO Tools: Site Explorer, Keyword Tool and Google Algorithm Changes.

• Tool Type: Complete SEO Software Suite
• Price: Free use-limited trial with premium subscriptions billed monthly or annually

Google Search Console

Google’s Search Console should be the first site every pro blogger visits when starting their day. The console provides insights into how Google views your website, everything from clicks to impressions to CTR percentages. It also reports on crawling errors and notifies you if potential problems arise that might negatively affect your SEO rating. Think of it like a safety net, the last line of defense against you and a costly drop in Page rank.

Google Search Console helps your site to be found on the web

• Tool Type: Search engine crawling analysis
• Price: Free

There are countless tools on the market that can help you refine your blogging strategy. The services above are great places to start, but don’t let them be the end of your research! The more you learn, the better you’ll become at the wild and unforgiving practice that is SEO. With a little time and a lot of research, you can find your niche!

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